“There was a San Francisco Fed paper… most of the goods inflation we’ve seen has come from tariffs… just stop the tariffs and we’ll go back to goods deflation.”

“The inflation rate is stuck at 3% because we can’t dis-inflate it… we’re not going back to goods deflation.”

“The minimum pain on yourself is you try to avoid imposing tariffs on the intermediate goods… you try to impose the counter tariffs on things that are easily substitutable… target your retaliation so that it hits politically sensitive constituencies.”

“We've recently changed up our marketing agency, who's doing some meta ads for us now... it's been a game changer... good quality leads and a good volume... we've got work until around April next year”

“We do fish fries, barbecues, town halls, that potlucks because people are more agreeable when they have good food and also good conversation and good people around them.”