“We built the team, imagined stores… 18 months later we opened our first store.”

B2B Go-To-Market Leaders · Apple Store Creator Ron Johnson on How He Helped Steve Jobs Solve Apple's GTM Problem

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What was described

Spent 18 months in a warehouse designing the store concept before opening the first location

Said nearby on the same subject

“I put in $500,000 in 2018… raised $5 million in 2019… bought all the stores, 23 locations in 2020… open one new location every six days.”
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Dan Fleischman
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Business model $500k investment; $5 M raise; 23 locations bought; 1 new location per … Share this moment
“We spent 18 months building the product, hiring up the engineering team, building the app… once we launch, we need a path to profitability within 12-18 months.”
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Said on True Wealth: money & business podcast
How they work 18 months development; 12-18 months to profitability after launch Share this moment
“Fortunately, the shelf life of Tofu goes nine months. So it gives us a little bit more wiggle room when it comes to storing the product in the warehouse and making sure it doesn't expire.”
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Said on Unit Economics
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“If you're looking out only at annual numbers... you could be like $18,000 first year but negative $45,000 in first six months.”
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How they work $45,000 negative cash flow in first six months; recommends 3-6 months … Share this moment

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