“I put in $500,000 in 2018… raised $5 million in 2019… bought all the stores, 23 locations in 2020… open one new location every six days.”
DF
Dan Fleischman
Moneywise ·
B2B Go-To-Market Leaders · Apple Store Creator Ron Johnson on How He Helped Steve Jobs Solve Apple's GTM Problem
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Spent 18 months in a warehouse designing the store concept before opening the first location
“I put in $500,000 in 2018… raised $5 million in 2019… bought all the stores, 23 locations in 2020… open one new location every six days.”
“We spent 18 months building the product, hiring up the engineering team, building the app… once we launch, we need a path to profitability within 12-18 months.”
“Fortunately, the shelf life of Tofu goes nine months. So it gives us a little bit more wiggle room when it comes to storing the product in the warehouse and making sure it doesn't expire.”
“If you're looking out only at annual numbers... you could be like $18,000 first year but negative $45,000 in first six months.”
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