“Apple has now become the biggest watch seller in the world selling 40 to 50 million a year it sells more watches than the entire swiss watch business combined now the watch itself it brings in annual revenues of about 16 billion”
Great Business Stories · Tim Cook: Who Would Have Thought?
Play from 15:47
15:47
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What was described
pivoted Apple Watch marketing from high-end fashion to health-and-fitness accessory
40-50 million units/year, ~16 billion USD revenue
Said nearby on the same subject
“The thing that's really helped, and it's not a solution for everybody by any means, but using the Apple Watch to unlock it, which you can enable, has just been a game changer.”