“A personal brand is a second moat… when we think about competition, when we think about AI… why would you not insulate your business?”
The Jasmine Star Show · How to Keep Creating, Growing, and Moving When Business Feels Hard
Play from 20:07
20:07
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Claim that a personal brand functions as a second moat protecting a business, separate from the company’s own brand moat
Said nearby on the same subject
“I had single source dependency in my business with Facebook ads … I couldn’t afford the marketing team, so I rebuilt my business to have a moat that is more self-sustainable.”