“‘We came up with the concept of just creating one product offering every day… I’d buy just enough flowers for orders that day. When we sold out, we sold out.’”

Daily Blooms · Add To Cart: Australia’s eCommerce Show · The Friendship Index. How Daily Blooms Turns One Order Into Three | #672

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6:59

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What was described

Offer exactly one bouquet per day, buying only the flowers needed for that day's orders and selling out each day

$500 seed capital; 12 years in operation; >1 million customers served

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