“…if I'm representing one brand in that category, I can't represent… a competitor brand… you end up with a real relationship that's meaningful… it converts much more significantly for the brand.”

Rich Roll · Masters of Scale · Rich Roll’s ‘crash course’ in entrepreneurship

Play from 20:35
20:35

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What was described

structured brand partnerships with exclusive categories (e.g., only one brand per category) and committed specific travel days, appearances, speaking fees, and events per brand

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