“When someone invites your brand or you invite their brand to collab… that piece of content is showing up on both grids”
EM
Elizabeth Marberry
Social Media Marketing Podcast ·
Devin Kunysz · The CPG Guys · Salesforce's Devin Kunysz: CRM-Driven Consumer Goods Growth
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Used a software layer that scans all brand content and flags pieces not optimized for AI agents, then fixes them
reduced referrals by 65%
“When someone invites your brand or you invite their brand to collab… that piece of content is showing up on both grids”
“They had duplicate pages, no clear headings, thin content ... we had to fix all of that ... took us about three months to implement all the technical fixes”
“I was able to kind of scan all of the shelves and create these 3D models that I then brought into like a software like Blender and created this infinite world with it.”
“You give us your petabyte of logs per day, and we scan all of them, and every time we see a new pattern emerge … we lift it up to the AI”
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