“When I was first starting Spanx, I had cold-called all the department stores... I was on the BBC and said 'smooth their fannies'... I had to call back my team of two”

Tony Robbins Podcast Daily · SPANX Founder Sara Blakely on Overcoming Fear of Failure in Business

Play from 11:41
11:41

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What was described

cold-called department stores and media outlets to launch Spanx in the UK, then quickly corrected a cultural misstep after a live interview

Said nearby on the same subject

“Vici has launched in 60 stores at Dillard's nationwide as well as on their website. Then we just confirmed our plans for 2027 to be in 100 stores.”
VC
Vici Collection
Honest Ecommerce ·
Business model 60 stores launched; 100 stores planned for 2027 Share this moment
“We quickly rushed a crew over to his house. I did a remote interview, ... it was the one interview we did that was not green screen”
AG
Alex Gibney
Uncanny Valley | WIRED ·
How they work Share this moment
“They don’t have a huge risk department… they can strike quickly… you have that ability to move quickly.”
♫
Said on The Pomp Podcast
How they work Share this moment
“I paid people basically friends to go buy a product and create a buzz about it… ‘Do you mind going to the store and buying Spanx and I'll send you a check?’”
♫
Said on How I Built This with Guy Raz

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