“We put ourselves forward for awards... it creates an awesome buzz that externally people were recognizing the good stuff we were doing.”
BC
Bec Clare
Grow Your Clinic ·
“I paid people basically friends to go buy a product and create a buzz about it… ‘Do you mind going to the store and buying Spanx and I'll send you a check?’”
How I Built This with Guy Raz · 10 Years of How I Built This: A Decade of Innovation, Risk and Reinvention
Play from 35:31
35:31
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What was described
paid friends to purchase Spanx in stores and report sales, creating early buzz and proof of demand
Said nearby on the same subject
“When I was first starting Spanx, I had cold-called all the department stores... I was on the BBC and said 'smooth their fannies'... I had to call back my team of two”
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Said on Tony Robbins Podcast Daily
“I bought envelope holders and put them at every single register… threw three pair of Spanx or four pair of Spanx and it would just walk away.”
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Said on Tony Robbins Podcast Daily
“I believe in abundance theory… if I help my friend meet another friend, that gets paid back to me tenfold.”
♫
Said on The Gstaad Guy Podcast
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