“‘my audience on Instagram, it's about 50, 50 male, female… on this podcast, it's about 60, 40 with 60% female and 40% male’”

The Gstaad Guy Podcast · Sporty & Rich Founder & CEO: Emily Oberg - Originality, Nostalgia, & the Real Dream

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44:05

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What was described

tracked Instagram audience gender split (50% male, 50% female) and podcast audience gender split (60% female, 40% male) to understand listener demographics

Instagram 50/50 male/female; Podcast 60/40 female/male

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