“On our Shopify, it's very straightforward. We actually see where the order comes from. Is it an Instagram post? Is it Google search? Is it an article on Bon Appetit?”

“I am working towards building agents to basically digest and help with data… you’re using Shopify analytics or GA, GA4, you’re using Adobe analytics and whatever platform, a triple whale… build an agent to distill all that down with action”

“I use a instagram connector… now these agents can log into websites… it’s a very rich source of personal information”

“When you think of a category, 98% think of Coca-Cola, Apple, Google, etc.”

“People coming to a website because they hear about oil prices… you search it and then Google or chat CPT… says here's an article about it and it's our company's article and now you can go and it will say subscribe to market briefs”