Tony Robbins Podcast Daily · Build a Business That Can Scale | Tony Robbins Podcast
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Encourages becoming the brand that people think of first in a category (e.g., Coca-Cola for soft drinks)
“…if I'm representing one brand in that category, I can't represent… a competitor brand… you end up with a real relationship that's meaningful… it converts much more significantly for the brand.”
“Big brands like Coke and Pepsi usually have their own in-house food scientists. But basically everyone else outsources the work of designing a drink to companies like Flavor Man.”
“…instead, we're like, how can we help this brand?… you become an indispensable brand partner. There's no churn.”
“He runs a business helping people buy property ... encourages people to get into the market as investors”
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