“Wrapping them all in the same schema... about four to six weeks later, it just uses the strongest one and the other two end up getting dropped out”
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Said on AI SEO & Business Automation Podcast
Mikey Deegan · Unit Economics · [Mikey's Pies] Mikey Deegan
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Used a pre-order drop model where customers order via a Typeform link, pay up front, and receive pies about two weeks later
“Wrapping them all in the same schema... about four to six weeks later, it just uses the strongest one and the other two end up getting dropped out”
“We were doing on average maybe $40,000 per drop and then during COVID in one day we did like $600,000… the pre-order model… no inventory risk”
“We would pay them out early prior to all of the revenue stream coming in… we’re going to pay X up front in order for these sales reps to come work for us.”
“And then we also have a monthly subscription. So similar to some of the other wearable models like Aura and Whoop where you have hardware plus software. And what's the software subscription price? Between $19 and $29. But right now everyone's pre-ordered at $29 a month.”
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