“We would put out a menu, orders come in, delivery dates about two weeks later, we would get paid for it”

Mikey Deegan · Unit Economics · [Mikey's Pies] Mikey Deegan

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What was described

Used a pre-order drop model where customers order via a Typeform link, pay up front, and receive pies about two weeks later

Said nearby on the same subject

“Wrapping them all in the same schema... about four to six weeks later, it just uses the strongest one and the other two end up getting dropped out”
♫
Said on AI SEO & Business Automation Podcast
How they work 4-6 weeks Share this moment
“We were doing on average maybe $40,000 per drop and then during COVID in one day we did like $600,000… the pre-order model… no inventory risk”
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Said on The Gstaad Guy Podcast
How they work $40,000 per drop average pre-COVID; $600,000 in orders in one day duri… Share this moment
“We would pay them out early prior to all of the revenue stream coming in… we’re going to pay X up front in order for these sales reps to come work for us.”
♫
Said on Rich Habits Podcast
Why it worked Share this moment
“And then we also have a monthly subscription. So similar to some of the other wearable models like Aura and Whoop where you have hardware plus software. And what's the software subscription price? Between $19 and $29. But right now everyone's pre-ordered at $29 a month.”
JW
Jack Walters
The Pitch ·
Pricing $359 hardware pre-order; $19-$29 monthly subscription; $29 current pri… Share this moment

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