“We just did a big ad campaign and we hired a celebrity. We talked about being your, you know, being your best friend and really tried to go a different angle where we, we appealed to the humanity of people, not just agents and brands, you know, AI.”

“It could be sexier by speaking rather than in a scientific tone, in a human emotional tone… Scarlett Johansson… glamor… public statements”

“By doing Amplify, you're sort of doing the transformation in little increments ... rather than going big bang”

“Authority comes down essentially to what decisions am I choosing as the human in the loop to make? What decisions am I giving to the agent to make? And what decisions can the AI agent never make?”

“We didn't hire for their technology chops. We hired for their people chops. Did they love other people? Did they like talking to people, like serving people?”