“We didn't hire for their technology chops. We hired for their people chops. Did they love other people? Did they like talking to people, like serving people?”
Ron Johnson · B2B Go-To-Market Leaders · Apple Store Creator Ron Johnson on How He Helped Steve Jobs Solve Apple's GTM Problem
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What was described
Hire retail staff based on people-centered traits (kindness, love of serving) rather than technology skills
Said nearby on the same subject
“When I’m hiring, I look for people who love acquiring skills (mastery) and believe in the mission (purpose). They’re gold even if not great at a specific task yet.”
“We are also investing in innovative technology too, like a $4.3 million investment in SmokeBench, enhancing our camera-based bushfire detection technologies.”