How I Built This with Guy Raz · Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
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focused on shelf placement next to Toll House and Pillsbury rather than national sampling programs
“We’re very focused on the latter rather than focusing on things that we think are going to be very commoditized … multimodal representations”
“We have also invested more than $296 million towards the current national eradication program.”
“I would rather go with six months ahead planning… rather than just bulk loading a lot of columns.”
“I just brought warm samples and told my story. By the end of that meeting, she walked me over to the frozen set and was like, "all right, Amy, here's where RoRo's is going to live on the shelf”
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