“I just brought warm samples and told my story. By the end of that meeting, she walked me over to the frozen set and was like, "all right, Amy, here's where RoRo's is going to live on the shelf”

Road 2 Retail · Episode #177 Amy Collins- CEO & Co-founder at RoRo's Baking Company

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What was described

Met a Central Market buyer in the store cafe, brought warm samples and a story, no deck, and secured immediate shelf placement

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