“I read social comments, I look at DMs, I stay very, very... I read product reviews, I read site reviews. This is a daily and weekly practice...”
“I try and talk to as many different people as possible... I was out in Dubai... I'm speaking at a conference... reading widely... building internally as fast as possible”
Paul Meinshausen, Aampe CEO · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Aampe CEO Paul Meinshausen on the control marketers never had
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What was described
stay agile by regularly talking to industry experts, traveling to meet leaders, speaking at conferences, and reading widely to feed internal product development
Said nearby on the same subject
“Talk to a range of successful practice owners - older and younger - and industry experts to get a good perspective before you buy or build.”
“‘Firmus also didn't release their prospectus very widely… there were a lot of expert and institutional investors that had access… but it wasn't being widely circulated’”
“Every three months I'll travel to the Gold Coast and I'll do an open brand two-hour training session… pulling together leaders from all different brands… it's a little safe zone where everyone feels really free to speak.”
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