“I read social comments, I look at DMs, I stay very, very... I read product reviews, I read site reviews. This is a daily and weekly practice...”
Aimee Dudum, Vici Collection · Honest Ecommerce · Landing a Dillard's Wholesale Deal: Vici Collection's Aimee Dudum
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What was described
Read social comments, DMs, product and site reviews daily and weekly to spot trends and inform product, site, and marketing decisions
Said nearby on the same subject
“We now have a new tool to moderate social. That's all AI driven, which is incredible, called Pinpoint. I highly recommend them. So that alone like drastically reduced the amount of hours that our social team has had to spend answering comments, replying to DMs.”