Rosie Holt · Best Business Podcast with Rosie Holt · 19. Before you say yes to a collaboration, listen to this
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Test a potential partnership with a small MVP (e.g., a webinar, one-off workshop, Instagram Live) before committing to a larger collab
“They're spending money on a one-off engagement and it says paid partnership versus you can post unlimited times about your company and it doesn't say paid partnership so the algorithm doesn't flag it.”
“We saw the last two collabs we had this year, we had 60% net new customers out of these collab collections”
“I’m not going to invest more than a week on an idea that is not validated… if it takes me a week to build an MVP now, okay, I can build the MVP, but after a week, stop if it doesn't validate.”
“We do some ads, it's just the ad read, that's fine. But many of our partnerships are what we call 360 deals, meaning the podcast ad buy is just one portion of a larger deal, more like an ambassador deal.”
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