Rich Roll / Voicing Change Media · Masters of Scale · Rich Roll’s ‘crash course’ in entrepreneurship
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Structure podcast advertising as multi-year, 360-degree ambassador deals where the ad read is only one component of a larger brand partnership
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
“We've done at least a million dollars in ad revenue, brand deals, digital courses, event ticket sales, affiliate marketing, book sales, JV partnerships, memberships, coaching”
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
“Brand memory… advertisers can share all of their inputs about their brand… it persists, it learns, it keeps improving.”
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