“You need to bring those different teams at the companies together... and start a conversation before you start planning your campaigns”

Profit Metrics leadership, unspecified speaker · Google Ads Unleashed | Winning Strategies for E-Commerce Marketers · ProfitSessions: What Black Friday actually makes you (ProfitMetrics Roundtable)

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What was described

Gather marketing, finance, and procurement teams in a single planning session before Black Friday campaign design

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