“We organized the inventory, sold it to our employees, sold it to our customers at a discount. We raised quite a bit of cash that way”
RA
Rich Ashton
Your Business Growth Podcast ·
Heidi Robinson · Run the Numbers · Inside the Food52 Bankruptcy | Heidi Robinson
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Pivoted to liquidate inventory at discount to generate cash and extend runway
“We organized the inventory, sold it to our employees, sold it to our customers at a discount. We raised quite a bit of cash that way”
“I’m going to discount 20, I’m going to have 20% in highly liquid cash or treasuries…so that if the smartest people are wrong…I still have that amount of flexibility”
“We're getting 150 basis points above the cash rate… taking no risk and having complete liquidity.”
“I've got $260,000 in cash and ARR... if I close this round at my current terms, I'd be diluted at about 20%... it will give me runway through the end of the year.”
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