“Virgin put a full page ad in Melody Maker … offering vinyl records by mail at discounts up between 10 and 15 percent purchasers mailed in cash or checks in advance so Virgin was earning thousands a week”

Richard Branson · Great Business Stories · Richard Branson: 1950-1993

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What was described

placed a full-page ad in Melody Maker offering vinyl records by mail at 10-15% discount for cash or check in advance

10-15% discount, thousands of pounds a week revenue

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