“My general rule of thumb is nothing below $500 a month… A floor also does something just as important. It keeps you from unconsciously building your systems… around serving people who don't value what you do.”

“We’d like the chance to bid on any of the flooring type of projects… you’re literally just pricing work.”

“That one addition doesn't cost him much in delivery time, but it changes the entire conversation a price shopper would have to have with themselves… creates enough differentiation to make at least some of them stop and think before jumping ship over a small price difference.”

“We actually encourage clients to actually place in their pricing on the websites ... it can actually cite their prices in directly”

“I was getting absolutely hosed on my milk price... paying 82 cents per pound. Market price 22 cents. Got agreements for 27 to 29 cents per pound.”