“Let's churn out more creatives like that. Let's attach it to landing pages. Let's tell Moby to do that every Monday. Okay. 25 different variants and publish them for us automatically.”

“Conversion rate typically is better going to a custom landing page… the landing page usually wins.”

“If you only fix one thing after this episode, make it your service pages. ... These are often the pages people land on when they're closest to buying.”

“Someone helped me set up an agent that has evolved now to basically compare and contrast these papers. And the thing is, they're like 150 pages long each.”

“People do not get invited back to elite circles because they take great notes. They get invited back because they take the advice on Friday and generate $100,000 with it by Monday.”