“I mean, all of it. Saying yes, you know, the risk involved… massive amount of research… starting with your early All Things Digital interviews and the early Face of Facebook New Yorker profile”

“This was the idea behind the CEO of Barbecue… I see Mark Zuckerberg, Larry Page, Kanye West… I feel like I have a whole other feeling about myself”

“The objective is to build genuine credibility across the wider web… contributing expertise to industry publications, obtaining relevant media coverage, generating real customer reviews, participating usefully in Reddit discussions, publishing original research, appearing in credible directories.”

“I have an AI agent that logs every negative comment someone makes about me online. It then creates a profile of the person, maps all of their social connections, and finds all their emails. Tomorrow morning, my AI agent will send out an email blast to everyone's extended social network, detailing the horrible things they've said about me.”

“I created a situation where Roger and Mark Zuckerberg would be in the same room… I changed the character's name”