“The objective is to build genuine credibility across the wider web… contributing expertise to industry publications, obtaining relevant media coverage, generating real customer reviews, participating usefully in Reddit discussions, publishing original research, appearing in credible directories.”

“Eric Anisich reached out… asked me if I want to do a Harvard Business Review article, which got published, got best of issue, has been reprinted internationally”

“They recycled profits into buying other businesses in other industries, such as publishing and printing, the paper industry, then the first foray into sports...”

“External materials. Supporting publications or alternative views from external parties, competitor information are very helpful for the board members.”

“If I've created a booklet for your team, it is going to look like a published book… PowerPoint will look like your internal design team created it.”