“I used to have a stronger conviction that domain experience isn’t that important... now I see contexts where it is less relevant and others where it is entirely relevant”

Ian Jentgen · Inside The Pipeline: B2B Sales and GTM · 22. Ian Jentgen, Chief Revenue Officer at Frontify - Why Human SDRs Still Win, Enterprise Selling with MEDDICC and Running a Pipeline with AI

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What was described

States that domain-specific experience is not always essential for sellers, especially when proprietary data and AI-driven workflows are involved

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