“Mentions are harder to track, but also more valuable because of that”

Ben Hale · Found in AI: AI Search Visibility, SEO, & GEO · Writing for Humans vs. LLMs: What Actually Needs to Change?

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16:55

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What was described

assert that not all citations are equal and that mentions (non-link references) are harder to track but more valuable

Said nearby on the same subject

“The KPI should not be how visible we are. It should be how commercially valuable is that visibility… track which questions triggered the mention, what competitors appeared with us, which sources influenced the answer.”
♫
Said on Crescendo Agency Podcast: SEO & AI Search
Why it worked Share this moment
“Hard to track how often analysts mention us… this AI engine visibility gives the AR pro something far more measurable”
JR
John Rockhold
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX ·
“I was using Bing webmaster tools to track citations for careers. ... that's probably the place I would recommend most people start”
BH
Ben Hale
Found in AI: AI Search Visibility, SEO, & GEO ·
“Bottom line, run one 15 to 30 second product concept with approved references. Track credits spent, attempts, usable seconds, and edit time.”
LR
Lonnie Rodriguez
AI Market Intel ·
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