“Mentions are harder to track, but also more valuable because of that”
Ben Hale · Found in AI: AI Search Visibility, SEO, & GEO · Writing for Humans vs. LLMs: What Actually Needs to Change?
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16:55
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What was described
assert that not all citations are equal and that mentions (non-link references) are harder to track but more valuable
Said nearby on the same subject
“The KPI should not be how visible we are. It should be how commercially valuable is that visibility… track which questions triggered the mention, what competitors appeared with us, which sources influenced the answer.”