Perpetual Traffic · Before You Add Another Marketing Channel, Ask This One Question
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advise not pausing high-spend cold-traffic videos even if they have lower ROAS because they feed audiences to other ads
“Every single laugh you hear on Seinfeld is the live audience ... even for the scenes that were recorded off set, they would play them on video screens to the live audience when they were there for the taping and then record the laughter.”
“I would have put the patient on ECMO. Because at that time, even if quasi-stabilized on levophed, they've already have lost their compensatory mechanism.”
“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
“A video that's a couple of years old could have something that matches up ... earned maybe $150 that jumps to a $6,000 video ... even if they earn just a little bit on a continuing basis, this ends up being really the core of the income profile.”
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