“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
Freakonomics Radio · 690. It’s Show Business, Baby!
Play from 46:44
46:44
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
charged advertisers via programmatic advertising that buys audience buckets (e.g., California listeners, outdoorsy content) rather than sponsoring specific shows
Said nearby on the same subject
“The Guardian and I did a swap over of promo… advertising on each other's shows is actually really important”
CM
Claire Murphy
The Solo Bureau ·
“‘Our website is set up that depending on your location, you will see what is available… same with our Google and meta advertising - location specific.’”
DB
Daily Blooms
Add To Cart: Australia’s eCommerce Show ·
“‘...the friendship index... a friend gifts another person... that friend will then buy a third person... advertising to two instead of one.’”
DB
Daily Blooms
Add To Cart: Australia’s eCommerce Show ·
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