“Disney closes the park at 6 p.m. for Halloween events, creating a new crowd and effectively doubling ticket sales; Universal’s Halloween Horror Nights do the same.”

Motley Fool Hidden Gems Investing · Finding Rule Breakers, IRL Investing, and Making Mistakes

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What was described

Created limited-time Halloween events that close parks early and sell additional tickets for the evening, effectively doubling ticket sales during the fall

Said nearby on the same subject

“I like to do is find out how much this event is going to cost and then double that amount of money as your profit… cost $500 per person → $1,500 ticket”
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Pricing Cost $500 per person → ticket $1,500 (profit $1,000 per ticket) Share this moment
“They're taking 12% of the ticket as a commission for selling you that ticket”
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“We've done at least a million dollars in ad revenue, brand deals, digital courses, event ticket sales, affiliate marketing, book sales, JV partnerships, memberships, coaching”
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“Speakers get free tickets to conferences. Most of these events have websites with applications… then go message them on LinkedIn.”
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Courtney Johnson
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Growth tactic Share this moment

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