“I'd be making sunscreen bottles with the shirt inside of it and selling it where sunscreen is… I'd be selling the whole thing… in the sunscreen aisle.”
JS
Jamie Siminoff
How I Built This with Guy Raz ·
“We got a PO box in Cocoa Beach… we said if they call and ask how the weather is, just tell them it's unbelievable…”
How I Built This with Guy Raz · 10 Years of How I Built This: A Decade of Innovation, Risk and Reinvention
Play from 37:48
37:48
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What was described
registered a PO box in Cocoa Beach, FL and used it as the brand address to associate the sunscreen with a sunny locale
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Vivian Wagner
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“Ask happy customers for reviews. Join your industry association. Get involved locally. Ask suppliers and partners whether they'd be happy to list you on their website.”
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