“You go from selling 25 bottles to 50 bottles to 100. I mean, that 300 percent is pretty easy to get to.”
DP
Damian Primis
Unit Economics ·
Jamie Siminoff · How I Built This with Guy Raz · Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)
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Package the UV-protective shirt inside a sunscreen bottle and sell it in the sunscreen aisle
“You go from selling 25 bottles to 50 bottles to 100. I mean, that 300 percent is pretty easy to get to.”
“I was buying shirts for $4-$5 and selling them for $15, sold over 150 shirts, made over $2 k.”
“If we place it near the jerky aisle ... they perform really well, people go into that aisle expecting some savory like chips or jerky.”
“Give them a choice of red t-shirt or blue t-shirt… once they make that choice, they’re more likely to show up.”
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