“I'd be making sunscreen bottles with the shirt inside of it and selling it where sunscreen is… I'd be selling the whole thing… in the sunscreen aisle.”

Jamie Siminoff · How I Built This with Guy Raz · Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)

Play from 26:18
26:18

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What was described

Package the UV-protective shirt inside a sunscreen bottle and sell it in the sunscreen aisle

Said nearby on the same subject

“You go from selling 25 bottles to 50 bottles to 100. I mean, that 300 percent is pretty easy to get to.”
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“I was buying shirts for $4-$5 and selling them for $15, sold over 150 shirts, made over $2 k.”
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Dan Fleischman
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Why it worked Cost $4-$5, sale $15, >150 shirts sold, $2,000 revenue, $1 M orders Share this moment
“If we place it near the jerky aisle ... they perform really well, people go into that aisle expecting some savory like chips or jerky.”
♫
Said on Unit Economics
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“Give them a choice of red t-shirt or blue t-shirt… once they make that choice, they’re more likely to show up.”
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