“Make the phone number tappable. On a phone, someone should be able to tap your number once and it rings.”

“On mobile, the phone number should be tappable. Someone on their phone should be able to tap once and it rings you.”

“A tappable phone number in the header of every page… A clear button… cut it down. Name, phone, what you need.”

“Your mobile user agent… you’re not linking to… pages in an effective way, so bar none, mobile”

“The three things that must happen on a B2B phone call is when you call someone, you state your name and title. Number two, you communicate your company name and what your company does. And number three, you state the purpose of your phone call and whom do you want to speak.”