“I know you just switched into hourly pay flat rate pricing. We've always been that. Yes. And that's sometimes tough for clients too.”
“I would put in this really high hourly rate, but then I would put in the notes, hey, just ping me. I have a subscription offering, which allows you to have more predictability in the monthly retainer.”
Taylor Hirsom · Secure & Simple - Podcast for Consultants and CISOs on Cybersecurity Governance and Compliance · From Upwork to 100-Person Consultancy: How Subscriptions Fueled Growth | Taylor Hersom
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What was described
On Upwork, set a high hourly rate in the proposal notes and advertised a subscription retainer option to give clients monthly predictability
Said nearby on the same subject
“I gamified Upwork a little bit to where I was doing the easy jobs for cheap and then asking for five-star reviews… then I was slowly able to start raising my rates and actually testing our subscription model.”
“I’m waiving the $99 onboarding fee for new clients… includes your QuickBooks Online subscription, monthly reconciliations, KPI dashboard and professional bookkeeping support”
“When you’re taking notes… they’re like, she might actually be listening… you tend to retain it better”
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