“We actually encourage clients to actually place in their pricing on the websites ... it can actually cite their prices in directly”
“I gamified Upwork a little bit to where I was doing the easy jobs for cheap and then asking for five-star reviews… then I was slowly able to start raising my rates and actually testing our subscription model.”
Taylor Hirsom · Secure & Simple - Podcast for Consultants and CISOs on Cybersecurity Governance and Compliance · From Upwork to 100-Person Consultancy: How Subscriptions Fueled Growth | Taylor Hersom
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What was described
Used Upwork as a low-cost test bed to acquire early clients, gather reviews, and iterate pricing before launching the standalone consultancy
Said nearby on the same subject
“Ticket prices are going to go up tomorrow. So get yours now to lock in the early bird price.”
“Only one client on that entire churn list was priced at anything close to a reasonable rate… his premium clients weren't going anywhere at all… A price increase strategy still made sense for this firm overall because his best clients weren't leaving at all.”
“‘The promoters halved the price… the $11 might have to be lowered… bankers were considering recutting the price… as low as $6’”
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