“I gamified Upwork a little bit to where I was doing the easy jobs for cheap and then asking for five-star reviews… then I was slowly able to start raising my rates and actually testing our subscription model.”

Taylor Hirsom · Secure & Simple - Podcast for Consultants and CISOs on Cybersecurity Governance and Compliance · From Upwork to 100-Person Consultancy: How Subscriptions Fueled Growth | Taylor Hersom

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What was described

Used Upwork as a low-cost test bed to acquire early clients, gather reviews, and iterate pricing before launching the standalone consultancy

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