“It was a percentage of the business at sale, and it was vested over four years ... if we sold the business a year after we developed the phantom program, it would be 25 percent of whatever that percentage was”

Jim Fitzgerald · Built to Sell Radio · Ep 567 Rejected at 4x, Sold for 8 Figures: The Growth Mistake That Nearly Cost Jim Fitzgerald Half His Exit

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What was described

Implemented a phantom equity plan that granted key employees a percentage of the business at sale, vested over four years (e.g., 25% of the grant after one year)

Vested over four years; 25% after one year

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