“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”

“I’d go through every fix a person made to an agent’s work… propose a rule… add each approved rule as a test using the original input and the accepted output.”

“When work comes in, the intake agent… preparer agent does the first draft… reviewer agent checks that draft… a person always approves before anything reaches the client.”

“7% of potential customers buy based on just knowing how great you are, how great you are in your industry, your accolades, your degrees, your certificates.”

“Build your systems to identify, encapsulate, and surface those moments when you want the legal judgment to the lawyer... give them the opportunity to review it and then to approve it meaningfully, to revise it or to reject it... a little hash on it, a little something like that, log it”