“You need an offer, you need a creative, you need an obit targeting and it's pretty simple to get leads.”
Mauricio Cardinal · AI & Marketing for Home Service Pros · Meta Just Passed Google. Here's What That Means for Contractors.
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What was described
outlined a three-step lead generation workflow: create an offer, produce creative, set up targeting
Said nearby on the same subject
“Once we harmonized the product hierarchy and we built an end-to-end workflow from when that product gets created in R&D, all the way through when it gets set up for distribution or manufacturing, that workflow allowed us to have visibility to those relationships by location and down to our consuming systems.”