“Once we harmonized the product hierarchy and we built an end-to-end workflow from when that product gets created in R&D, all the way through when it gets set up for distribution or manufacturing, that workflow allowed us to have visibility to those relationships by location and down to our consuming systems.”

The CPG Guys · Dora Cortinas & Stibo System's Neda Nia - Master Data Management

Play from 30:21
30:21

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

harmonize product hierarchy and build an end-to-end workflow from R&D product creation through distribution/manufacturing to map products to customers with correct rules

Said nearby on the same subject

“We were able to do that in four days because we had built a workflow that allowed us visibility from when that product got manufactured all the way to when it hit the shelves.”
♫
Said on The CPG Guys
How they work weeks → 4 days Share this moment
“I pre-sold 10 customers. We're building that product.”
♫
Said on Entrepreneurs on Fire
Business model 10 customers Share this moment
“I can send the product to one place. That one place will distribute all the product throughout the locations... 70 stores”
♫
Said on The SME Stream
Growth tactic 70 stores Share this moment
“He grew it through SEO, product-led content and AI search optimization instead of rebuilding the product.”
♫
Said on Buying Online Businesses Podcast
Growth tactic Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.