“We could offer twice as much assortment… after six months where customers had to adapt to what's going on at Target, the business was fabulous.”

Afford Anything | Get Smarter With Money · Steve Jobs Hated the Name “Genius Bar.” How He Came Around, with Ron Johnson

Play from 28:27
28:27

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What was described

Collapsed multiple kids' clothing size categories into a single 4-20 size range, effectively doubling the assortment while simplifying inventory

Said nearby on the same subject

“We doubled the size of it in about 18 months. And then we built the last mile transportation network, the size of UPS in about 20 months.”
♫
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How they work 18 months, 20 months Share this moment
“The bond market is a multiple of the size of the equity market. Oh, yes. 3x, 4x, something like that?”
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Robin Wigglesworth
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Hard number 3x, 4x Share this moment
“We haven't done it once... companies have been under-invested in... they need cash for systems and people to double and triple the size.”
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James Andersen
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Why it worked Share this moment
“Rewrite your sizing chart, like in shopper's language… put that right next to the size selector, don’t make people dig around for it.”
SH
Steve Hutt
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