“We actually encourage clients to actually place in their pricing on the websites ... it can actually cite their prices in directly”
IS
Ian Silva
NeuralAdX GEO & AI Search Strategy Podcast ·
“Only one client on that entire churn list was priced at anything close to a reasonable rate… his premium clients weren't going anywhere at all… A price increase strategy still made sense for this firm overall because his best clients weren't leaving at all.”
Future Firm Accounting Podcast · Not All Churn Is the Same
Play from 2:36
2:36
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Argues that raising prices without analyzing churn data can backfire; instead, raise prices only for clients who can absorb it
Said nearby on the same subject
“‘We identified maybe like 35% that were losing money… go raise their prices, like double it’”
LS
Leslie Silverman
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies ·
“Ellis pricing at the top end of its range, raising $150 million, strong retail demand, but plunging on its first day of trade.”
♫
Said on Closing Bell
“Selling enough to cover the profit you need ... popular and profitable ... we raised the price, bought feed in bulk, still losing money”
♫
Said on Growing For Market Podcast
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