“I do this thing called a story post… it gets so much traction… usually it’s, yeah, five to 10 working days for shortlist presentation and 20 to 25 days start to finish”

Tom Hunter · FP&A Today · Do You Actually Need a CFO? Instead, Hire for the Problem with Tom Hunter

Play from 49:14
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What was described

Posts a LinkedIn “story post” that promotes the role, company vision and purpose

5-10 working days for shortlist, 20-25 days total to fill

Said nearby on the same subject

“You might have a podcast… turn that into a blog post and a social media post… if I did the podcast with somebody who has a large social following, I’m going to have them promote it”
CM
Caitlin Millican-Floor
Found in AI: AI Search Visibility, SEO, & GEO ·
Growth tactic Share this moment
“I hit them up everywhere… email, LinkedIn, Instagram, Twitter… leave a comment on their latest tweet or LinkedIn post.”
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Said on The Deal Junky Podcast
Growth tactic Share this moment
“Move that to the body of the actual post before you promote it, because now you're paying for reach, that link in the post isn't going to hurt your reach anyway”
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Said on The Dave Gerhardt Show (from Exit Five)
Why it worked Share this moment
“We built this Chrome extension that will automatically label posts on LinkedIn, Reddit, Twitter, Substack as AI or not”
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Said on Unit Economics

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