“We kept going instead of stopping there. And we reframed the policy using the alternate frame... people had a much easier time shifting from the positive frame to the negative one than going in the opposite direction.”

Hidden Brain · Why Am I Unhappy?

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55:01

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What was described

Ran a framing experiment where participants first saw a policy described in a positive frame (jobs saved) or negative frame (jobs lost), then were presented with the opposite frame and measured ease of attitude shift

70% jobs saved, 30% jobs lost

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