“‘I’m a big believer in sitting your SDR team in your marketing team… because you get into this finger pointing thing when SDR sit in sales.’”
♫
Said on B2B Marketing Futures
The GTMnow Podcast · How Datarails Grew 30x in 5 Years (90% Outbound → 90% Inbound) | Aviv Canaani (CRO & CMO)
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moved the inbound SDR team to the Philippines to increase efficiency
“‘I’m a big believer in sitting your SDR team in your marketing team… because you get into this finger pointing thing when SDR sit in sales.’”
“We need to get much more efficient at delivering the power networks… moving to 800 volt DC data center… eliminate so many conversion steps”
“We got with all the freelancers and the VAs in the Philippines to like 46. But in the last few months, we scaled down because of AI and we were able to optimize that team. And right now, I think we're sitting at 33 people”
“We listen to the inbound marketing generated phone calls… I have those transcripts, right? So I know what's happening to the inbound calls to a practice.”
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