“We have a whatever the total percentage of payout is going to be. 30%… If your sales management team was better than your sales team, move a few points over towards the sales managers.”
♫
Said on Dropping Bombs
“‘I’m a big believer in sitting your SDR team in your marketing team… because you get into this finger pointing thing when SDR sit in sales.’”
B2B Marketing Futures · E165: Sales and Marketing Alignment When AI Sits in Both Seats
Play from 7:14
7:14
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What was described
Placed the SDR team inside the marketing organization rather than under sales
Said nearby on the same subject
“You'll always be going to spend more in a market on a new market than you do in an existing market… 15 to 20 percent for marketing in the new market… goal is to get your marketing somewhere around 10 percent or under.”
♫
Said on Think Like an Owner
“One of the things we did was move all of our inbound SDR team to the Philippines to make everything more efficient.”
♫
Said on The GTMnow Podcast
“I would rather be in the 100% of the market where I've got 20 competitors than in the 20% of the market where I've got 100 competitors.”
♫
Said on SaaS That App - Building Tech-Enabled Businesses
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