“If I wanted to get an Indian, uh, Indianapolis market, I like could just go to like, that's, I could just sponsor that instead of like having to sponsor something that's going nationwide as well.”

“Instead, I went after e-commerce businesses specifically, and I talked directly about the problems they had that most accounting firms weren't addressing”

“I’m a National Geographic Explorer… I do take part in the National Geographic Live Series… I’ve gone and just talked to communities about conservation and genetic rescue and de-extinction.”

“Join a local sporting club… you might be chipping in behind the barbecue… that will get you moving and get you around people who love movement.”

“Good suburb page… real, local, specific information… photos of real jobs… reviews from customers in that area… local landmarks… not just copy-pasting the same text.”