“Instead, I went after e-commerce businesses specifically, and I talked directly about the problems they had that most accounting firms weren't addressing”

Ryan Lazanis · Future Firm Accounting Podcast · My Most Engaged Email Ever

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What was described

focused firm marketing on e-commerce businesses and highlighted problems they faced rather than generic compliance messaging

Said nearby on the same subject

“We’re very focused on the latter rather than focusing on things that we think are going to be very commoditized … multimodal representations”
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Contrarian take Share this moment
“You don't want to solve any problems in that initial face-to-face... The only problem you're solving is in their minds.”
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“Default way for defining your service boundaries is around your business domain ... rather than technical decomposition”
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Said on The Pragmatic Engineer
Why it worked Share this moment
“‘...we built the business on making tax pooling available to every Kiwi business… we entered the market 14 years ago focused on making it available to every New Zealand business.’”
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Said on Notes From The Executive
Business model Share this moment

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