“Instead, I went after e-commerce businesses specifically, and I talked directly about the problems they had that most accounting firms weren't addressing”
Ryan Lazanis · Future Firm Accounting Podcast · My Most Engaged Email Ever
Play from 3:11
3:11
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What was described
focused firm marketing on e-commerce businesses and highlighted problems they faced rather than generic compliance messaging
Said nearby on the same subject
“We’re very focused on the latter rather than focusing on things that we think are going to be very commoditized … multimodal representations”
♫
Said on The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence)
“‘...we built the business on making tax pooling available to every Kiwi business… we entered the market 14 years ago focused on making it available to every New Zealand business.’”